Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Review: Web Form Design
It’s not hard to like a book on web forms that starts with the simple truth: “Forms suck.” Luke Wroblewski’s Web Form Design: Filling in the Blanks is quite a good book, filled with practical advice told in an engaging manner. I can’t imagine any...
Read more about Review: Web Form Design...Experimentation, Prototyping and Roombas.
Will we look back on the desktop experience of today in much the same way we reflect on computer punch cards of yore? If so, when will the desktop and mouse become irrelevant? How do people who want to explore the world of technology experiences...
Read more about Experimentation, Prototyping and Roombas. ...How to Write an IE 8 Accelerator for your Website
A step by step guide on how to write an IE 8 Accelerator to your website. Also learn how to enable live previews in your Internet Explorer 8...
Read more about How to Write an IE 8 Accelerator for your Website...Six tips to surviving CRM design hell...
Having spent the past six weeks in CRM design hell, I thought I’d share some tips on surviving the process while it was freshly seared on my memory. Trust me, CRM design work, rather like a prolonged course of dental treatment, isn’t the most fun...
Read more about Six tips to surviving CRM design hell......Guest Post: Handling a Referral in a Job Search
With the economy headed south and tech feeling the pressure, many of you may soon be looking for a job. The best path is through a referral from a former colleague or friend. That's how I landed my current role at salesforce.com (which is hiring...
Read more about Guest Post: Handling a Referral in a Job Search...On CRM and User Acceptance Testing...
Having sat through countless sales presentations over the years where vendors have rhapsodized about their carefully honed implementation methodology I can observe that the reality rarely measures up to promise of the...
Read more about On CRM and User Acceptance Testing......
